Transport and mobility
Prioritising convenience
and low emissions

Finland’s national energy and climate strategy sets new targets for emissions from the transport of passengers and goods. To reach these targets by 2030, both energy efficiency and the use of renewable energy must be significantly increased.

At the same time, changes in mobility patterns are enabling the development of new kinds of services designed to remove barriers between different forms of transport. The goal is to enable smooth journey chains that make travelling easy and convenient, while reducing emissions. Actions are needed in both the public and the private sector.

Favourable elements of smart mobility include walking, cycling, public transport, remote working and teleconferencing, as well as the careful selection of car models and the effective use of cars using ideas such as carpools, shared cars and ecodriving methods.

Motiva is involved in a wide range of related projects and programmes. During 2016 we coordinated and contributed expertise on mobility guidance nationally on behalf of the Finnish Transport Agency. This work will continue, aiming to firmly establish smart mobility across Finland. A project with mixed public-private funding is striving to speed up the expansion of networks of electric vehicle charging points at private properties. In spring 2016 the three-year EU project Endurance, which promoted sustainable urban transport planning, was concluded. Motiva was also involved in the production of a guide on how to promote sustainable mobility in regional transport planning, completed in autumn 2016.

Growing interest in electric vehicle charging points

With the numbers of electric vehicles in Finland growing rapidly, interest in charging points is great, especially since related information is not yet widely available. To meet this need, the Ministry of the Environment assigned Motiva to produce a guide book to encourage properties to fit charging points – with help from various authorities, property management associations, energy companies and the makers of charging points. The new guide was widely publicised in the media on its publication in April 2016.

During the project it became clear that communications on this issue must be proactive, and feature successful examples. A related extension project will continue until the end of 2017, with joint funding from various sources.

Promoting the use of electric vehicles is one of the main planks of Finland’s energy and climate strategy. But many measures are needed. There must be enough charging points in place for sales of electricity for charging vehicles to become a significant business. For this reason we chose to join the related project set up by Motiva, bringing together stakeholders and the authorities to speed up the installation of charging points on private properties.”
Heikki Rantula, Development Manager, Kymenlaakson Sähkö (electricity producer)

Changes in commuting patterns – making the most of new opportunities

Employers can play a prominent role in promoting sustainable mobility. About a quarter of all our journeys are work-related. Employers can affect how such journeys are made. The Finnish Transport Agency has made this issue a national focal point. Motiva is working to highlight the significance and impacts of smart commuting by providing expertise, ideas, publicity materials and networking opportunities. To facilitate this work we conducted market research surveying employers’ values and attitudes in relation to smart mobility. Key messages have been identified on the basis of the survey findings, for use in future communications and campaigning. These ideas will be used in practice in a new smart commuting campaign called Forerunners.

During 2016 we continue to update our website promoting Smart ways to get to work. The site provides basic information and ideas for interested employers.

Focus areas for 2017

Our work on smart mobility overlaps well with many wider social goals, though its main focus relates to the targets for emissions reduction from transport set out in Finland’s energy and climate strategy. Goals include the favourable reshaping of Finland’s vehicle fleet, and the use of new forms of motive power. In 2017 we will particularly encourage the installation of more electric vehicle charging points on private properties. We will also promote sustainable forms of transport in workplaces, and increase awareness of favourable mobility services during the annual Mobility Week event.