Homes and living
Tools for convenient and
energy efficient homes

Consumers are playing a more prominent role in increasing energy efficiency and reaching climate targets. In a changing world we need new kinds of knowhow and convenient solutions to help reduce the environmental impacts of housing, food and mobility.

Motiva coordinates the energy advice given to Finnish consumers, providing training and advisory materials used by energy advisors working in a nationwide network of 13 regional energy advisors. Advice particularly focuses on ways to improve the efficiency of domestic heating systems and to utilise renewable energy sources. Finnish home-owners are especially interested in heat pumps and opportunities to use solar energy.

Energy advice is developed in collaboration with the Finnish Energy Authority, related ministries, the Association of Finnish Local and Regional Authorities, Finnish Energy, and representatives from our national network of energy advisors. Key goals relate to improving services and enhancing the advice provided at regional level.

To make consumers’ choices easier, the cities of Lahti and Lappeenranta produced a web-based tool for comparing low-carbon energy solutions used in existing properties. This service is currently being expanded to other municipalities, with Motiva involved in developing and marketing this promising scheme.



Financial benefit remains the most important reason to save energy, but consumers also want to choose sustainable alternatives.”
From a study of attitudes related to sustainable consumption conducted for Motiva in 2016

Increasing need for information

A study of public attitudes conducted for Motiva in 2016 indicated that Finns feel that in their everyday lives they use electricity sparingly and do not burden the environment excessively. From our practical advisory work, however, it is evident that few Finns monitor hourly data on electricity use, and their assessments are based on estimates rather than facts. In advisory work it is important to steer consumers towards choices that will make a difference.

Electricity markets are expected to change considerably over the coming years, with households becoming more integrated into the production side of the market, and homes serving as virtual power reserves helping to even out consumption peaks. Information must increasingly be provided to help households through these changes, while also saving energy.

LED lighting on the rise

The rapid spread of LED lamps has led to radical improvements in the energy efficiency of lighting. Motiva has duly been updating both its advisory web services, and the training provided for lighting sales personnel.

Consumers are increasingly getting interested in new ways to control lighting, including smart lighting systems. Such information is also included in our updated web services and training for sales personnel. In 2016 a total of about 118,500 people used these services.

Information on solar energy and heating in demand

Builders and property owners are becoming increasingly interested in renewable energy solutions, especially with regard to solar energy. In collaboration with solar system suppliers, Motiva produced a new comprehensive website on solar heating solutions which opened in spring 2016, and has already attracted almost 20,000 visitors. Solar electricity is also still a hot topic, and our related website received almost 103,000 visits during the year.

More fitters certified

It is important to get renewable energy systems fitted by accredited professionals, whether they involve solar energy, bioenergy or heat pumps. Motiva coordinates the work of the related certification body, and maintains a register of qualified fitters. The register currently includes 105 fitters, of whom 17 were newly certified during 2016.

Focus areas for 2017

In 2017 we will continue to improve the energy advice that Motiva provides for consumers, as well as the operations of our regional network of advisors. This work necessitates close collaboration with the authorities, producers and service providers whose work relates to significant energy solutions, construction, mobility and sustainable consumer choices. Advisory methods will be revised, and the accessibility of our services will be improved by integrating advice and communications within social media.